Insomniac (formerly Insomniac Events) is an American electronic music event promoter. Founded by Pasquale Rotella, it is best-known as the organizer of the electronic music festival Electric Daisy Carnival (EDC).
Alongside EDC, Insomniac runs the electronic music events Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep-oriented events under the brand Bassrush, hardstyle events under the brand Basscon, and trance events under the brand Dreamstate. Insomniac is also involved in the operation of three Los Angeles nightclubs--Create (in partnership with SBE, built on the site of the former Vanguard Hollywood), Exchange L.A. and the underground warehouse Factory 93, located at 1756 Naud Street.
In 2013, Insomniac entered into a creative partnership with Live Nation, and in 2014, introduced a co-branded record label in partnership with Interscope Geffen A&M,
Video Insomniac (promoter)
Overview and partnerships
By contrast to other promoters, Insomniac places a larger emphasis on fan experiences during its events as opposed to focusing on profits and ticket sales. Rotella has contended that music festivals do not require "big acts who sell out arenas", going as far as to praising Burning Man for being an event with "no talent" at all.
In June 2013, Insomniac announced a number of partnerships; including one with Dick Clark Productions to produce a dance music awards show, and a major "creative partnership" with Live Nation that would allow Insomniac to take advantage of Live Nation's resources, while still retaining autonomy and creative control over its events. While specifics of the deal were not revealed, Rotella emphasized that the deal was not an acquisition, as had been speculated.
Maps Insomniac (promoter)
Insomniac Records
In May 2014, Insomniac announced the formation of Insomniac Records, an EDM record label created in partnership with Interscope Geffen A&M. The label will aim to attract both "undiscovered" and "established" producers; Arty was announced as the first artist to be signed to the label.
Events
- Audiotistic Music Festival
- Bay Nites
- Beyond Wonderland
- Countdown
- Crush (SoCal, SF, Phoenix, Dallas)
- Dreamstate
- Electric Daisy Carnival (UK, India, New York, and Brazil discontinued)
- Electric Forest
- Escape From Wonderland
- Hard (music festival)
- Middle Lands (recently announced)
- Nocturnal Wonderland
- Together as One (discontinued)
- Twelve31
- We Are NRG
- White Wonderland (discontinued)
Club Events
- Create Nightclub
- Noize Fridays
- Arcade Saturdays
- Exchange LA
- Awakening Fridays
- Inception Saturdays
Related media
- Electric Daisy Carnival (2000 album)
- Electric Daisy Carnival, Vol. 1 (2010 album)
- Electric Daisy Carnival Experience (2011 film)
- "Under the Electric Sky" (2013 film)
See also
- Live Nation
- SFX Entertainment
References
External links
- Official website
- Insomniac Records website
Source of the article : Wikipedia
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