Reese's Peanut Butter Cups is the number 1 candy brand in the United States and consists of milk, white or dark chocolate cups filled with peanut butter, marketed by The Hershey Company. They were created by H. B. Reese, a former dairy farmer and delivery foreman for Milton S. Hershey. Reese left his job as a delivery foreman for The Hershey Company to start his own candy business.
Video Reese's Peanut Butter Cups
The H.B. Reese Candy Company
In 1928, The H.B. Reese Candy Company was set up in the basement of Reese's house in Hershey, Pennsylvania. Reese originally worked at the Hershey dairy farm, and from the beginning he used Hershey Chocolate in his candy. Reese's Peanut Butter Cups was her most popular candy, and Reese finally stopped her other sentences.
H. B. Reese died on May 16, 1956, in West Palm Beach, Florida surrendering the company to his six sons Robert, John, Ed, Ralph, Harry, and Charles Richard Reese. On July 2, 1963, Reese's brothers incorporated HB. Reese Candy Company with Hershey Chocolate Corporation in a tax-free stock-for-stock merger. In 2017 after 54 years of stock split, the Reese original share of 666,316 Hershey common shares represented 16 million Hershey shares worth more than $ 1.8 billion paying an annual cash dividend of $ 42 million. In 1969, just six years after the Reese/Hershey merger, Reese's Peanut Butter Cups became the Hershey Company's top seller.
The H.B. Reese Candy Company is maintained as a subsidiary of Hershey because the Reese factory workforce is not unionized, unlike the main Hershey factory. Back in 2012, Reese was the best-selling candy brand in the United States with sales of $ 2,603 ​​billion, and is the fourth best-selling candy brand globally with sales of $ 2.679 billion - only $ 76 million (2.8% ) of its sales came from outside the United States market. In addition, H.B. Reese Candy Company produces Kit Kat in the United States, which has sales of US $ 948 million in 2012.
Starting in October 2017 in a US department store channel, Reese's is the biggest candy brand so far: it's 62% larger than the next brand, with more households buying Reese than any other concrete brand across the United States. Reese's include the best-selling whole-seller items - the iconic Peanut Butter Cups of King Size Reese - and six of the top 20 chocolate/non-chocolate items. In addition, Reese brands account for more than 47% of all seasonal sales on US department store channels, including the top two items in all four commercial seasons (Valentine, Easter, Halloween, and Holiday). By comparison, the next largest brand accounts for only 10% of seasonal sales.
Maps Reese's Peanut Butter Cups
Variations
Hershey's produces a "limited edition" of candies that already include:
- Big Cups : large traditional cup version (also available in white chocolate, with beans, mixed beans, and with a combination of nuts and caramel, and most recently, with Reese Cuts inside).
- Caramel : traditional cup with extra layer of caramel.
- Chocolate Lovers : a thicker cup of chocolate with a thinner layer of peanut butter.
- Crunchy Cookie Cup : a chocolate-covered mug with crushed chocolate cake and peanut butter filling (discontinued in 1999 but brought back in 2008 as a limited edition) In 2017, Reese announced to relaunch the version.)
- Crunchy : traditional cup with crispy peanut butter, as opposed to fine peanut butter in its original language.
- Dark Chocolate : peanut butter filling dark chocolate cups.
- Dark Chocolate : chocolate fudge instead of peanut butter. Limited edition.
- Double Crunch : a traditional cup with pea stuffing similar to Snickers bar, released in the fourth quarter of 2010.
- Fudge : thicker and darker chocolate mug with peanut butter stuffing.
- Half Pound Cup : one cup weighing 226g; was released in Canada in 2011.
- Hazelnut Cream : hazelnut cream instead of standard peanut butter.
- Baked Honey : traditional cups replace honey roasted peanut butter.
- Inside Out : chocolate filled with peanut butter cup (traditional version reversal).
- Marshmallow : traditional mug with added marshmallow layer.
- Thumbnail : a small version available throughout the year in the bag. The chocolate is wrapped in black paper and gold paper.
- Minis : Smallest Mini Cup.
- Peanut Butter & amp; Banana Creme : layered cups with top brown layer, bottom banana layer, and peanut butter; released in honor of Elvis Presley. It is available in standard size, Big Cups and Miniatures.
- Peanut Lovers : layered mugs with a layer of peanut butter, a thin layer of chocolate and peanut butter.
- White Chocolate : peanut butter fills a white chocolate cup.
- "World's Largest" : The world's largest cup weighing 8 oz.
- Big Cup with Reese Pieces : This Big Cup version contains Reese Pieces, mixed with peanut butter.
Other Reese products
Other candy products from Reese's division at Hershey include:
- 100 Calories Butter Butter Wafer
- Chips Ahoy With Reese's Peanut Butter Cups
- Reese's Bar : chocolate bar with chocolate box with stuffed peanut butter
- Brownies Reese
- Reese Cake
- Reese Crispy Dry Cake
- Cremes Reese
- Crunchy Reese's Crunchy Bar
- Breakup Reese
- Mini Reese's
- Reese No Bake Bar
- Reese's NutRageous
- Reese's Oreos (sold by Mondelez International)
- Peanut Reese Butter Bar (with a brown or fudge layer)
- Reese's Peanut Butter Bites
- Pieces of Reese with Beans
- Reese Piece
- Reese Piece Cup
- Reese's Puffs Cereal (sold by General Mills)
- Choose Cluster Reese
- Snack Barz Reese's
- Two Reese Packages
- Reese feed
- Reese's Swoops
- Reese Sticks
- Ice Cream Choose With Reese Peanut Butter Cups (sold in Philippines only)
- Sweet 'n' Salty Bar Reese's Peanut Butter Cups (sold in Philippines only)
- Breyer ice cream with Reese flavor and chunks of peanut butter and chocolate.
In September 2007, Hershey began producing a new Reese bar called Reese's Whipps . Featuring a nougat butter bean flavor with a layer of chocolate, it has been likened to Seasoning Musketeers 3 flavored candy taste owned by Mars, Incorporated.
Hershey also produces several "pantry" items under the Reese brand, such as Reese peanut butter chips (analogous to baked chocolate chips), Reese plum cakes (small chocolate-shaped pieces stuffed with peanut butter, also baked), Peanut butter Reese, and Reese toppings (including peanut butter syrup, peanut butter and chocolate topping, and Reese's Magic Shell) and sprinkles for ice cream.
For the July 2008 release of Batman's The Dark Knight feature film, Reese released two limited time products: Reese's Pieces blue and black with Batman's resemblance on the packaging, and Batman chocolate logos filled with Reese peanut butter sold separately and about two cups of Reese combined.
The fact that the Reese Sticks diverges from Reese's normal naming pattern is indicated by Paul Luke in his Beer Frame zine. As Luke notes, although his official name is the Reese Wand, most of the people he surveyed casually declared him involuntarily as the Reese Wand. In 2009, Hershey changed its name officially to Stick Reese .
Holiday edition
During the season when retailers offer holiday-themed sweets, Peanut Butter Reese candies are available in various forms that still offer a standardized theme of traditional Reese cup cups (peanut butter contained in brown shells). They are sold in a 6-pack packing configuration but are usually available individually. Although the exterior packaging was changed to reflect on the holiday theme of the representative, the actual holiday itself was never presented.
Reese's Peanut Butter Hearts
Available mainly during January and February, this is a heart-shaped candy that represents Valentine's Day. At various retailers, larger self-packaged hearts are also available. It's packed in red-all-exterior packaging.
Reese Beans Egg
Available mainly during March and April, this is an egg-shaped cake representing Easter. The outer packaging is usually yellow and orange (milk chocolate), white and orange (white chocolate), or dark brown and orange (fudge-flavored chocolate). This is the only holiday themed item available in three varieties of chocolate. Larger individually packed Easter Bunny Reese peanut butter items, also known as Reester Bunny, are also available. Also, Reese Pieces are offered in Pastel Eggs.
Reese's Peanut Butter Pumpkins
Available mainly during September and October, this is a pumpkin-shaped candy that represents Halloween. The packaging is a standard Reese orange with a jack-o-lantern image and the word "Pumpkins" is displayed prominently.
Reese's Peanut Butter Ghosts
Available mainly during September and October, this is a ghost-like candy representing Halloween. The packaging themed Halloween with a spooky word on it. The ghost replaces the letter "a" in a scary word. First released in 2016.
Pohon Natal Reese Peanut Butter
Available mainly during November and December, this is a cypress-shaped confection representing Christmas. At various retailers, this may be available in standard or white milk chocolate. Originally, the packaging was green, white and orange, but had turned into a winter scene with snow-covered ground and a snowman with a large green pine tree in the center of the pack. Another product offered is Reese's Peanut Butter Bells, which offers a miniature Reese cup in the form of Christmas bells. The third product is the brown-coated Snowman Reese, wrapped in snow foil. Butter peanut butter is three times larger than peanut butter, egg or pumpkin.
In December 2005, it was noted that some Reese-style holiday candies (like bells) contain gluten, unlike standard peanut butter cups.
In November 2015, consumers criticized the product through Twitter because it was too similar to a Christmas tree.
Licensed food
Hershey licensed the Reese brand (name, logo, etc.) to various companies for the production of other products beyond the traditional candy sphere. For example, General Mills produces Reese's Puffs, a brand of peanut butter and a chocolate-flavored breakfast cereal. Some companies, including Breyers, Baskin-Robbins, and Dairy Queen, produce a range of licensed Reese ice cream products.
Marketing and advertising
In the United States, Reese's Peanut Butter Cups are usually available in 2, 4, 5, 10, or 20 packs in a typical orange pack, placed on a thin but stiff cardboard tray. The two "Classic" package is 0.75 oz. cup since 2001 (originally size 0.9 oz, reduced to 0.8 oz. in 1991), the "King Size" four-pack introduced in the early 1980s was 0.7 oz. cup (initially 0.8 ounces cup until 1991) and the lunch package "Lunch" is 0.55 oz. cup. The "Large Size" package of three 0.7 oz. cups, and bags containing 0.6 oz. cups, also available. The "mini" cups come in different sizes of bags and color foils for seasonal themes like red, gold and green for the Christmas holiday season. In Canada, where they are packaged as Reese Peanut Butter Cups (except Reese pieces), but still widely called their American names, they come in a standard package of three.55 oz. cup or king size variations with four cups. In the UK and Ireland, they were initially only available in two packages, although now only available in three packages, imported from Canada. In 2008 Reese's Peanut Butter Cups are available in Europe by Hydro Texaco and 7-Eleven. In Australia, Reese products can be found in many specialty candy stores, as well as from American stores like Costco.
In the 1970s and 1980s, a series of ads were held for Reese's Peanut Butter Cups featuring a situation where two people, one eating peanut butter and one eating chocolate, collided. One person will exclaim, "You can peanut butter on my chocolate!" and others will exclaim, "You have chocolate in my peanut butter!". They will then taste the mixture and comment on the extraordinary taste, tying with the slogan "Two great tastes that taste delicious together."
In the 1990s, the product slogan was: "There is no wrong way to eat Reese's." The current slogan, introduced in the mid-2000s, is: "Perfect".
Reese's Peanut Butter Cups are sometimes used in academic contexts as a metaphorical tool for describing the authority of the source of information.
Reese's is an associate sponsor of Monster Energy's NASCAR Cup Series driver Mark Martin (1994), and Kevin Harvick (2007-2010).
Criticism
Reese's Peanut Butter Cups are made with controversial PGPR (Polyglycerol polyricinoleate, E476, a.k.a. Palsgaard 4150), which is used as a substitute for cocoa butter. The FDA has decided to be "safe for humans as long as you limit your intake to 7.5 milligrams per kilogram of body weight.
See also
- List of bean dishes
References
External links
- Official website
- Reese's Facebook Page
- Season Reese Products
- Trademark Reese in Hershey Canada
- The Hershey Company
- https://www.hersheys.com/reeses/en_us/products.html
Source of the article : Wikipedia
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