Qzone (Chinese: QQ ?? ) is a China-based social networking website created by Tencent in 2005. It allows users to write blogs , keep a diary, send photos, listen to music, and watch videos. Users can set their Qzone background and select accessories based on their preferences so that each Qzone is tailored to the tastes of each member. However, most of the Qzone accessories are not free; only after purchasing "Canary Yellow Diamond" can the user access any service without paying extra.
According to a 2009 report published by Tencent, Qzone surpassed other social networking sites such as Tencent Weibo and Tagged in China. Qzone grows fast: in November 2013, already has 623.3 million users and in 2014 had 645 million users. 150 million Qzone users update their accounts at least once a month. This makes Qzone one of the most active communities throughout the industry.
Video Qzone
Histori
Qzone began in April 2005 as an interior service within the company Tencent. The name was originally "Little Home Zone" in the company Tencent. In 2008, Qzone was taken by Zhu Liang. This year, registered users QQ has reached 490 million, and about 200 million are active users. Qzone is positioned by Tencent as a virtualization product along with QQ Show and QQ pet.
Initially, the Qzone reference object is not a social network, but a blog product. "In 2005, China's blog market has been a revival of this market.Sina and MSN Space blog are our two main competitors.But Tencent does not have the power of media propagation, just rely on content has no advantage.SQL space has a random combination of modules functional function The Space Decoration function in Qzone is similar to that, and then, we find its commercial value. "To date," Yellow Diamond System ", Space Decoration still dominates. Qzone is gradually changing from private space, where users can customize blogs, keep diaries, post photos, watch videos and listen to music, to one of China's largest social networks.
Qzone is set by Tencent as a bonded service to QQ. Recently, with the rise of social network based on mobile platform like WeChat, Qzone has decreased.
Maps Qzone
Multiple Features
Certified Space
The Certified Space is a Tencent page officially certified by Tencent as a well-known brand, advertising agency, ecommerce, application providers, web media, and celebrities. The certified space is a more advanced version of the regular Qzone, which adds some features and modules. The most important feature is the "I like" function, which allows users to follow up on news from their favorite brands, agencies, media, or celebrities. All certified space updates will be displayed in the fan information center. Certified Space users can launch a variety of events to keep their interactions sustainable and fluent with their fans.
Decorating Your Own Space (China: "????")
Users can set their own space background. Ordinary users can use a free background, while paid or open "Yellow diamond" users can use more backgrounds. Users can customize custom styles, Module Manager, create new modules, "my items", and "Restore Defaults".
Background music
User can set background music. There are two versions, intended for users of "Green Diamond" and regular users. Users of "Green Diamond" can enjoy original background music. Regular users can upload online music, but with lower connection quality.
Qzone album
Qzone album is a personal photo exhibition and user storage platform. All users have free access to the album feature, and QQ's "Yellow Diamond" users and members can enjoy free access to a larger space.
Features_of_Qzone_Album "> Qzone Album Features
Number of Albums
Users can create up to 1000 albums, each album can store 10,000 photos.
Album Capacity
Regular users have 3G base space sizes for albums, and getting more space is possible. Users and members of "Yellow Diamond" can have 25G-500G space for albums according to their level.
Qzone Application Center
Users can add games from the Apps Center to their homepage, and play with their friends in Qzone. Not only games available in the Application Center, but also social apps, appreatment apps, and utility apps.
Experts in the City (China: "????")
This feature is for people who are experts in certain areas of the city. "Expert in Cities" Qzone provides a platform for all users to showcase their talents and expertise. Users who join "City Experts" will be able to find like-minded friends, and let more people know them.
Qzone suspends this service on January 20, 2013.
Versions and Key Improvements
Prime Competitor
Under the competition with Sina's blog, MSN space, Qzone learned from their own QQ Show and introduced the feature "Own Space Decoration". This feature is the most valuable feature and still in use.
Before Qzone, other competitors such as 51.com, Kaixin, and Renren, first opened third-party portals and became popular for a while. Qzone joined them and released games like QQ farm.
With the advent of microblogging sites, Sina Weibo, Qzone has less social impact. Therefore, it must add other features such as a reading center.
Every Qzone revision is closely related to its competitors.
Controversy
There is controversy in Qzone. Qzone corresponds to a controversial event supporting its parent company - Tencent. The controversial event is between Tencent and Qihoo 360, another major Chinese IT company. Qihoo products include 360 ​​Safeguard, a popular anti-virus software in China. In November 2010, when Qihoo reduced their product compatibility with Tencent products such as QQ messenger and Qzone, Tencent also halted Qzone compatibility with 360 Safeguards and 360 browsers. The event has spurred controversial discussions in China's IT industry.
Sensor
Qzone is known to use various sensor methods, depending on the specific nature and sensitivity of the censored content.
In rigorous cases, users are prohibited from posting at all. After clicking "publish," testers are presented with error messages from multiple forms, with varying levels of annotation but usually imply that the content is sensitive in some way. Details are never provided, provide an explanation of what content is actually offensive or why the content can not be published. Industry sources have confirmed that censored posts in this way are blocked through automated systems triggered by keywords, phrases, or even all sections that are plugged into the system by the administrator.
In less strict cases, posts may be "held for moderation". After clicking "publish," the user is presented with a message indicating that the content is on hold for approval, apparently the result of an automated process triggered by the use of the keyword. This often happens in the same service that also prevents the publication of other posts, indicating that some services categorize different types of content at different sensitivity levels, to be dealt with differently. In some cases, the content held for moderation is finally published, indicating that a human review and determine that the content is acceptable. In other cases, content is "held for moderation" indefinitely.
Posts may be published initially, but deleted or "unpublished" some time later - usually within about 24 hours, though over the weekend can sometimes take as long as two days before the blog posts will be downgraded. Industry sources have confirmed that in this case content is flagged by the internal software system due to the presence of keywords. This is then reviewed by someone who then decides whether to delete, or not to publish, the post in question.
QZone, allows blocked posts to be published in "private view" (only visible to author when signed in) but posts are not publicly visible. Instead the message appears: "This message is being previewed, which will take 3 business days.After being approved it will be possible to see it normally." The post never appears if it is blocked.
Advantages
Qzone's revenue and profits come primarily from VIP services - "Canary Yellow Diamond". This is a monthly payment, and users with it can fully take advantage of the basic services. In addition to advertising, this site makes money from the sale of virtual goods, using a coin system called "Q" coins. Q coins are purchased with real money. There are many additional services in social games like QQ farming. To get a higher ranking on QQ farms, Yellow Diamond users can obtain advanced equipment for the game at no additional cost. There are an estimated 653 million monthly active users in the third quarter of 2015. Apart from "Canary Yellow Diamond", Qzone also makes money with the distribution of platforms to various games as well as advertisements. The advantage of platform distribution comes from gainsharing games.
See also
- Tencent QQ
- An online community with over 100 million users
References
External links
- Official website
Source of the article : Wikipedia
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